This post is a continuation of a series of posts investigating Henry Jenkins’ concepts of “Convergence Culture” and “Transmedia Storytelling”.
See the full series here.
Robert V. Kozinets (2001) used “field notes and artifacts from 20 months of fieldwork at Star Trek fan clubs, at conventions, and in internet groups, and 67 interviews with Star Trek fans”, to form an ethnography of Star Trek fans, examining the “cultural and subcultural construction of consumption meanings and practices as they are negotiated from mass media images and objects”. (p. 67). Kozinets explored what it meant to be a “Trekkie” (“someone with a special interest in the television show ‘Star Trek’”, Cambridge Dictionary, 2023) and as much of their communication was via e-mail with fans, it was possible for fans to offer an unfiltered opinion on various subjects compared to discussion on an online discussion board where it may be moderated at the very least to keep the language inoffensive, but in other cases to restrict opinions that are contrary to the moderator or website’s own.

Star Trek has hundreds of official novels, licensed by Paramount, which form new stories surrounding the Star Trek universe, such as Spock Must Die! (Blish, 1930), From the Depths (Milan, 1993), and Child of Two Worlds (Cox, 2015), but over the years fans have produced their own stories, satisfying their personal desires for the characters, or perhaps changing the “official canon”. Lincoln Geraghty notes “[The novels] and fan literature are not seen as canonical because the stories they tell have not ‘happened’, they have not taken place on-screen and are therefore unofficial.” (2007, pp. 36-37).

In Textual Poachers, Henry Jenkins discusses a fan’s response to Star Trek: The Next Generation (Roddenberry et al., 1987-1994), suggesting that an intimate relationship may be formed with a primary text (Jenkins, 2013, pp. 87-88), specifically with someone who has a great knowledge of the show and is critical of certain aspects of it. This may encourage a fan to take matters into their own hands and write their own story.
- [Barbara Adams attends Jury Duty in Star Trek attire]. (n.d.). Retrieved 28 January 2025, from https://images.app.goo.gl/VPF1q91akrRoWAUy8
- Blish, J. (1970). Spock Must Die! Bantam Books.
- Cambridge Dictionary. (2023, April 12). Meaning of Trekkie in English. Cambridge Dictionary. https://dictionary.cambridge.org/dictionary/english/trekkie
- Chen, M. (2022). Brotherhood. Del Rey.
- Cox, G. (2015). Child of Two Worlds. Pocket Books.
- [Following the Star Wars Canon/continuity reset, the popular character Mara Jade no longer exists]. (n.d.). Retrieved 18 January 2025, from https://images.app.goo.gl/3C3ACAdYHMJDzAgg8
- Geraghty, L. (2007). Living with Star Trek. American culture and the Star Trek Universe. I.B. Tauris.
- Jenkins, H. (2013). Textual Poachers. Routlege.
- Kozinets, R. V. (2001). Utopian Enterprise: Articulting the Meanings of Star Trek’s Culture of Consumption. Journal of Consumer Research, 28, 67-88.
- Miller, J. J. (2014). A New Dawn. Del Rey.
- Roddenberry, G., Hurley, M., Berman, R., Piller, M., & Taylor, J. (Executive Producers). (1987-1994). Star Trek: The Next Generation. [TV series]. Align; Paramount Television.
- Thomas Malone, I. (2014, June 3). Getting Rid of the Star Wars Expanded Universe Sort of Matters. Ian Thomas Malone. https://ianthomasmalone.com/2014/06/getting-rid-of-the-star-wars-expanded-universe-sort-of-matter
- Van Caeseele-Cook, C. (2014, May 19). WTF HOLLYWOOD??? DON’T LET DISNEY DESTROY THE STAR WARS EXPANDED UNIVERSE! House of Geekery. https://houseofgeekery.com/2014/05/19/wtf-hollywood-dont-let-disney-destroy-the-star-wars-expanded-universe
- Milan, V. (1993). From the Depths. Titan Books.
- Zahn, T. (2017). Thrawn. Del Rey.
APA7
Cable, J. (2025, Apr 07). Star Trek Fandom – Henry Jenkins. JCableMedia.com. [permalink].
Chicago
Cable, John. “Star Trek Fandom – Henry Jenkins.” JCableMedia.com. April 07, 2025. [permalink].
Harvard
Cable, J. (2025). Star Trek Fandom – Henry Jenkins. Available at: [permalink] (Accessed: 06 October 2025).