Superiority Theory: Adrian Bardon and T. Bradford Bitterly

This is part 3 of a series of posts publishing my Undergraduate dissertation titled An examination of superiority theory and power relations within the British sitcom Blackadder.

See the full series here.

Adrian Bardon argues that “The Superiority Theory is the theory that the humor we find in comedy and in life is based on ridicule, wherein we regard the object of amusement as inferior and/or ourselves as superior.” (2005, p. 463). Bardon discusses Superiority Theory in relation to Incongruity and Relief theory, citing various works such as Henry Bergson’s essay Laughter (1912/2014) and John Morreall’s The Philosophy of Laughter and Humor (1987).

Bardon continues “In other words, laughter results from a feeling of pleasure at seeing others suffer the misfortune of being deluded about their own wisdom.” (p. 463), but in what might seem like a contradiction to this, also:

Even when we are amused by human folly or mishap, the true object of humor is not the inferiority of the victim. We may laugh at seeing a person of great gravity and dignity take a fall, but our enjoyment (insofar as we find the situation humorous) derives not from a resulting sense of our own superiority, but from the contrast between the victim’s demeanour and his or her situation.(Bardon, 2005, pp. 465-466)

The “person of great gravity” “falling” is not necessarily a literal translation and could be describing someone of high social standing finding themselves in a situation where they have “fallen” into the metaphorical gutter, which frequently occurs in Blackadder (The Blackadder, Lloyd, 1982-1983; Blackadder II, Lloyd, 1986; Blackadder the Third, Lloyd, 1987; Blackadder Goes Forth, Lloyd, 1989) when his or Baldrick’s “cunning plans” backfire spectacularly. The object of amusement tends to argue against Morreall’s statement that we cannot ridicule situations, yet if the situation is the object of amusement, it enables the sense of superiority to take over – the audience would never allow themselves to be caught in a situation like that!

T. Bradford Bitterly discusses power relations within humour (2022) stating that “humor is intricately linked with power. Individuals who use humor well can elevate, maintain, and solidify their position within the social hierarchy.” and that “attempting to use humor is risky”. (p. 125). They use real life examples of political figures losing their status and careers due to inappropriate jokes or comments, as well as examples of humour being used diplomatically as a political icebreaker of sorts. They use these examples to support their comparison between humour and power.

In addition to helping individuals increase their influence and climb the hierarchy, humor has multiple interpersonal benefits which help leaders solidify their elevated position. The use of humor by leaders increases positive affect in subordinates, which improves subordinates’ creativity, job performance, and job satisfaction. [ . . . ] humor not only helps a leader maintain their position in the hierarchy by promoting subordinate trust and respect, but also increases the likelihood that others recognise them as a competent leader due to their groups’ elevated performance.(Bitterly, 2022, p. 126)

An individual may use humour to express power over a group or a hierarchy and within a situational comedy setting this person may also be the one who attempts to control the most power. This person may also express power through their joke telling and awareness of a situation. Blackadder’s observations are usually based on sarcasm, and he attempts to keep control of situations through humour, such as when General Melchett visits their dugout in various episodes of Goes Forth. Blackadder is powerless to Melchett but can keep control of his power over George and Baldrick through humour.

A key point Bitterly raises is that “Humor is also cognitively distracting, making it helpful for pulling attention away from negative information”, though they warn “Humor can be profoundly beneficial, but a humor attempt is not always successful. Attempting to use humor and failing can have dire consequences”. (p. 126, their emphasis) – a critical and frequently used theme in Blackadder. This use of humour to convey power can backfire: “Humor which targets individuals with less power might be particularly risky and lead to losses of status and power” (p. 127), which plays out in Blackadder’s Christmas Carol (Boden, 1988) when loved and respected nice-guy Blackadder is shown an alternative reality where he is mean to people but holds tremendous power. Blackadder rather likes this potential future and immediately acts contrary to his character and, as a result, he loses this potential power and progression.

References
  • Bardon, A. (2005). The Philosophy of Humor. In M. Charney (Ed.), Comedy: A Geographic and Historical Guide. (pp. 462-476). Connecticut: Greenwood Press.
  • Bergson, H. (2014). Laughter. An essay on the meaning of the comic. Martino Publishing. (Original work published 1912).
  • Bitterly, T. B. (2022). Humor and power. Current Opinion in Psychology, 43, 125-128. https://doi.org/10.1016/j.copsyc.2021.06.017.
  • Boden, R. (Director). (1988). Blackadder’s Christmas Carol [TV Special]. British Broadcasting Corporation (BBC).
  • Lloyd, J. (Producer). (1982-1983). The Black Adder [TV Series]. British Broadcasting Corporation (BBC).
  • Lloyd, J. (Producer). (1986). Blackadder II [TV Series]. British Broadcasting Corporation (BBC).
  • Lloyd, J. (Producer). (1987). Blackadder the Third [TV Series]. British Broadcasting Corporation (BBC).
  • Lloyd, J. (Producer). (1989). Blackadder Goes Forth [TV Series]. British Broadcasting Corporation (BBC).
  • [Maurice Charney’s Comedy. A Geographical and Historical Guide, 2005]. (n.d.). Retrieved 27 April 2025, from https://f.media-amazon.com/images/I/91g1L9byfKL._SL1500_.jpg
  • Morreall, J. (Ed). (1987). The Philosophy of Laughter and Humor. State University of New York Press.
Cite This Page

APA7
Cable, J. (2025, May 09). Superiority Theory: Adrian Bardon and T. Bradford Bitterly. JCableMedia.com. https://www.jcablemedia.com/2025/05/09/superiority-theory-adrian-bardon-and-t-bradford-bitterly/.

Chicago
Cable, John. “Superiority Theory: Adrian Bardon and T. Bradford Bitterly.” JCableMedia.com. May 09, 2025. https://www.jcablemedia.com/2025/05/09/superiority-theory-adrian-bardon-and-t-bradford-bitterly/.

Harvard
Cable, J. (2025). Superiority Theory: Adrian Bardon and T. Bradford Bitterly. Available at: https://www.jcablemedia.com/2025/05/09/superiority-theory-adrian-bardon-and-t-bradford-bitterly/ (Accessed: 08 June 2025).

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